LTV to CAC Calculator

Compare customer lifetime value against acquisition cost.

Input Values

Average Revenue per Customer (KES)Gross Margin (%)Customer Lifespan (Months)Customer Acquisition Cost (KES)

Curious where you land compared with everyone else who used this calculator?

Results

LTV: Ksh 162,000.00

CAC: Ksh 8,000.00

LTV:CAC Ratio: 20.25

Insight Box

LTV:CAC of 20.25x is strong for growth efficiency.
Run at least two scenarios to compare conservative and optimistic assumptions before deciding.

Example Scenario

A user can start with: Average Revenue per Customer (KES): 15000 | Gross Margin (%): 60 | Customer Lifespan (Months): 18. Then adjust values to compare best-case and conservative outcomes.

Recent History

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